(HONEYWELL, VICKS AND BRAUN)
BROWN & COHEN SOLUTION
- Mom’s Must-Haves Spectacular: Media/Blogger event with stations to showcase products in “real-life” scenarios that take place inside the home.
- Newborn Essentials Mailer: Mailer campaign that included essential new baby items distributed to the top 20 newspapers, magazines and broadcast contributors across Canada encouraging product reviews.
- New product reviews: Pitched consumer and technology media new product information connecting products with the following themes: cold and flu, children’s health and seasonal allergies.
• Honeywell, Vicks and Braun’s thermometers, humidifiers and air purifiers were regularly featured in Canadian media and blogger sites.
• New relationships were built with bloggers, especially mom bloggers, that will be leveraged for years to come in order to help promote products to the target market.
• Total media impressions: 13,215,143.
• Sixty-six user-generated tweets using #MomsMustHaves, reaching 45,139 accounts.