CO-OP CABS
OVERVIEW
Co-op Cabs is an iconic Toronto taxi company. While its red and yellow cabs are highly recognizable, the company had yet to embrace new technologies to drive business and was looking for solutions.
Co-op Cabs has been providing safe, reliable and professional taxi cab service in Toronto for over 55 years.
BROWN & COHEN SOLUTION
- Launched Facebook and Twitter programs with daily content to engage customers.
- Oversaw the development of a new website.
- Launched a cab ordering App for consumers and corporate accounts.
- Social listening and online issues management to turn negative experiences into opportunities for new business.
THE RESULT
• A stronger online presence better positioned to compete in ride sharing landscape.
• What started as a customer engagement program quickly turned into the company’s most effective rapid-response service to people who may have had a bad experience.
• More loyal customers demonstrated by positive tweets/posts about their experience and thanking the company for its responsiveness.
