Government Relations | Marketing Campaigns | Marketing Communications Services

Who says you only get 15 minutes of fame?
Everyone has a story to tell.

West 49
The Need Canada's leading retailer of skateboards and related apparel and accessories was experiencing substantial growth. They wanted to retain their position as an industry leader, while promoting their growing grassroots initiatives and their new status as a publicly-traded company.
The Brown & Cohen Solution Implement the company's first coast-to-cast fashion-focussed media relations campaign for the Back-to-School season. Create additional media relations campaigns for Spring and Holiday seasons. Design a media relations campaign surrounding West 49's conversion to a publicly-traded company and develop ongoing business media releases on key executives and financial statements. Help increase awareness of skateboard culture and company's grassroots initiatives through media releases on new store openings, skate park openings and charitable donations across Canada.
The Results More than 300 pieces of media coverage over a four-year period, including A-Channel, CTV, City and Rogers TV stations across the country, Toronto Star, Toronto Sun, Globe and Mail, Vancouver Sun, Regina Leader Post, Winnipeg Free Press, Edmonton Journal, Edmonton Sun, London Free Press, Ottawa Citizen, Halifax Chronicle Herald, St. John's Telegraph Journal, and others.

The exclusive Ontario firm of Public Relations Organization International (PROI), a global network of leading communications companies.

West 49