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Sir Corp Restaurants

Sir Corp Restaurants

The Need

Sir Corp Restaurants wanted to increase awareness and grow business in several of its leading restaurant chains.

The Brown & Cohen Solution

  • Jack Astor's: Organized media coverage for over 15 openings across Canada and U.S.; promoted Annual Bartender Competitions.
  • Signature Restaurants: Coordinated high-profile kick-offs and media opportunities, such as Great Canadian Oyster Race, with Toronto Mayors Barbara Hall and Mel Lastman, resulting in top quality media coverage.
  • Alice Fazoolis: Coordinated openings at new restaurants; Worked on dozens of media events and arranged ongoing media coverage including annual “Have a Heart Dinner” with Toronto Maple Leafs.
  • Canyon Creek Chop House: Created Taxi Cab Appreciation Day at downtown location.
  • Friscos Brassiere: Launched the re-design and re-opening of restaurant.

The Results

Arranged over 300 pieces of media coverage including: Toronto Star, National Post, Ontario Restaurant News, Foodservice and Hospitality, CTV News, City TV, Calgary Herald, Global TV, London Free Press, Brampton Guardian, Newmarket Era Banner, Scarborough Mirror, Burlington Post, Mississauga Business Times, Etobicoke Guardian, Burlington News, Ontario Beverage News, North York Mirror, and others.
 
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