The Innovolve Group

The Innovolve Group, a consulting firm that helps companies integrate sustainability into operations, wanted to increase awareness of its work in the burgeoning water industry and increase its profile amongst business and government leaders in Canada.

• Streamlined key messages and positioned the Innovolve Group to be relevant to a mainstream audience and potential clients

• Developed a media relations program to position Dr. Anthony Watanabe as an expert in the water industry and to promote the findings of the, ‘Water and the Future of the Canadian Economy’ report and the 2010 Canadian Water Summit

• Engaged government officials from across the country to participate in the Innovolve Group’s, ‘Business of Water Roadshow’

• Provided media training to Innovolve spokespeople to optimize media opportunities

• Obtained media coverage in such outlets as the National Post, Edmonton Journal, Calgary Herald, Ottawa Citizen, CP24, Business News Network, CBC Radio and CBC news
• Recruited government spokespeople to speak at the ‘Business of Water Roadshow’ stops including: