EnviroTower

EnviroTower is the most technically advanced system for cooling tower water treatment.  The patented system completely replaces traditional chemical treatment; providing total control of scale, fouling, corrosion and microbiological contamination to create an exceptionally clean system that dramatically reduces energy and water consumption, while eliminating toxic water discharge to improve our environment. The company wanted to raise its profile to help drive sales.

Developed mainstream messages with easy-to-understand language eliminating complicated industry jargon:

• Example message: If every cooling tower in North America had this system applied, 160 billion gallons of water would be saved, which is the equivalent to almost five times the volume of water consumed annually by all of the households in the city of Los Angeles

Created a media relations strategy to increase awareness of clean tech solutions for buildings among clean tech, environment and commercial real estate media

• Introduced Physical Water Treatment (PWT) as a green cooling solution that allows organizations to completely eliminate their use of chemicals to treat the water in cooling towers and run their systems in a more natural, environmentally friendly way
• Features the ability for large buildings to reduce their energy and water consumption, thereby decreasing their cooling costs by as much as 30%
• Profiled key team members showcasing corporate expertise
• Focused on  U.S. investors looking to Canada for clean tech investments

Developed article placement strategy to position the organization as leading experts generating and leading discussion in the field of water technology

Wrote case studies for trade media showing specific sector use of EnviroTower’s technology

Media coverage that was used for business lead generation. Media coverage included: Red Herring, Corporate Knights, Strategy Magazine, CP24, 680 News, Engineering Dimensions, Green@work, Municipal World, CHES Magazine, Toronto Business Times, Canadian Environmental Protection, Hotelier, Today’s Facility Manager,  Heating Plumbing and Air Conditioning and Health Facilities Management