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Deloitte

 Deloitte

The Need

Deloitte Private Company Services wanted to raise its public profile and presence in mainstream and trade media.

The Brown & Cohen Solution

  • Developed media training program for partners and senior management who would be the public voice of the firm
  • Regularly connected Deloitte thought leaders with media reporting on breaking business news issues (e.g. business and tax strategies, manufacturing recalls, dollar volatility, hedge fund regulations, budget announcements, etc.)
  • Ongoing article submissions to trade magazines on business issues affecting accounting, manufacturing, sports & entertainment, valuations, real estate, emerging markets, etc.
  • Identified and developed continuous story proposals targeting media on business trends (e.g. online spending, tax changes, corporate governance, etc.)
  • Developed HR-focused stories promoting the firm’s unique culture and philosophy to reinforce recruitment messages and highlight its (and the former Mintz & Partners’) multi-year listing in Canada’s Top 100 Employers and the GTA’s Top 50 Employer lists

The Results

Deloitte (and the former Mintz & Partners) is a regular voice in the business sections and trade media. Coverage included the Globe and Mail, Toronto Star, National Post, Canadian Business, Maclean’s, Sun Media, Metro, BNN, Global TV, CP24, Advisor.ca. CA Magazine, Bottom Line, Checkmark, 680 news, CFRB, Plant Magazine, L’expert, Lawyers Weekly, Playback, Building Magazine, HR Professional, Canadian Printer, etc.
 
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