Brown & Cohen Communications & Public Affairs, Inc.

Our featured case studies provide a glimpse into the process we use to achieve results. Please see our full client list for organisations and industries we have proudly served.

Public Relations

Boston Scientific: This minimally-invasive medical devices company wanted to kick-start sales in the Canadian market, but was unable to advertise due to strict regulations.
Med-Emerg International Inc.: This publicly traded medical staffing company wanted to raise their profile and strengthen connections with governments and hospitals.
Swift Trade: This fast-growing trading firm wanted to increase its profile to recruit day traders and, later, proprietary traders.
USC Education Savings Plans: This company and its industry were being severely criticized by government, media, and consumers for plans that were perceived as inflexible and expensive.
Toronto and Region Conservation (TRCA): On the 50th anniversary of Hurricane Hazel, the Toronto and Region Conservation (TRCA) wanted to highlight the lessons learned about flood protection and water management.
Ingersoll-Rand Security & Safety: This leading international manufacturer and distributor of door hardware wanted to increase sales of existing product lines and introduce new ones.
Manchu Wok 'Feed The Town': Canada's largest franchised Chinese fast food chain, Manchu WOK, wanted to raise the profile of its corporate street-side stores.
Melmira Bra & Swimsuit Boutiques: Melmira wanted to raise the profile of both the lingerie and swimsuit stores to increase sales.
Sir Corp Restaurants: Sir Corp Restaurants wanted to increase awareness and grow business in several of its leading restaurant chains.
Wiley: Wiley wanted to launch four business-focussed books: Hedge Funds for Canadians 1st and 2nd editions, Canadian Income Funds, and Everything I Needed to Know About Business I Learned From A Canadian.
Sunwing Vacations: This fast-growing tour operator specializing in vacation packages to the Caribbean wanted to build their public profile through mainstream media, while maintaining a dominant presence in travel trade publications.
West 49: Canada's leading retailer of skateboards and related apparel and accessories was experiencing substantial growth. They wanted to retain their position as an industry leader, while promoting their growing grassroots initiatives and their new status as a publicly-traded company.

Government Relations

Professional Engineers Ontario: Ontario's professional engineers were concerned that the government did not have them on their radar screen. PEO was searching for ways to improve government understanding and increase the value and profile of the P.Eng. licence.
Certified General Accountants of Ontario: CGA Ontario wanted to convince the Ontario government to give CGAs, along with CAs and CMAs, equal access to public accounting licenses, a change they had been lobbying to have implemented for over 40 years.
Colleen Beaumier, MP: Brampton West's four-time MP was running in the 2004 federal election against former Ontario Minister of Health & Long-Term Care, Tony Clement.
David Zimmer, MPP: David Zimmer was running for his first time in the 2003 Ontario election against long-time incumbent for Willowdale, David Young.
Ontario Association of Career Colleges: In light of Premier McGuinty's education priorities, the OACC wanted to highlight to government the career colleges' position as a critical player in the post-secondary system.
RESP Dealers Association of Canada: This national body wanted to promote savings for post-secondary education and secure government financial support for the sector.